We are fortunate to live in a time where we can reach our desired audience through a variety of different channels. Although having a presence on any social media platform is beneficial to your business, it is important that you utilize the most appropriate platform and that you do so effectively.
Let’s explore the array of platforms available and help you to decipher those that will best suit your business needs!
Facebook is by far the most popular platform for businesses with over 1 billion active users. Most of those users access their newsfeeds several times per day, using the site as a primary source for communication, keeping up with current events, and sharing information with their friends or family. Although users of all ages are found in the ranks, Facebook’s main demographic consists of adults ages 18 to 49. Because of its mass appeal and simple-to-use design, a Facebook page is an excellent choice for laying the foundation for your brand's web presence.
Doubling as a robust marketing platform, Facebook takes a win for highly customizable targeted ad campaigns for driving traffic and conversions to your website or blog. As your business branches out to other forms of social media, each platform can be linked to your Facebook page and will help your clientele find those links with ease, making it a perfect resource for collecting customer reviews. Facebook is also a staple for networking with like-minded businesses within your community and staying informed concerning events in your area.
- Ad campaigns
- Collecting reviews
- Driving website traffic
With well over 100 million active daily users, Twitter can be an excellent tool for marketing your brand. One of the best aspects of this platform is the real-time interaction that it offers with your audience, and if there is a conversation going on about your business, you need to be involved. Many companies use Twitter to highlight sales or events, and even to address any customer satisfaction issues. However, just as with any platform, there are some drawbacks to consider. One of these said drawbacks is the flurry of tweets generated every day. Statistics show that over 350,000 tweets are sent per minute, totaling 500 million per day! Most of your followers will also be following other companies, celebrities, abrasive politicians (if they so choose) and the more involved the user, the higher the probability of your message slipping through the cracks.
- Customer service
- Real-time engagement on current events
Snapchat is a fresh take on social media and has surpassed Facebook in the number of daily users between ages 18 to 34, making it a prime resource for businesses looking to target millennials. Time spent daily on this app averages higher than Instagram, at 40 minutes per day. When you consider that each “snap” is a mere 10 seconds long, those 40 minutes seem considerably more impressive. Snapchat relies heavily on visual content, but has recently added features allowing users to create a link within their images and videos that directs followers to other websites, profiles, etc. Third party apps used for editing photos and videos taken through Snapchat are discouraged (and can even get your account suspended) which helps preserve the raw and “in the moment” appeal that entices the user. Content is unscripted, authentic, and comes with a sense of urgency as snaps expire within 24 hours of creation.
- Targeting millennials
- Sharing video content
- Access to live events and "exclusive" content
If a picture is worth 1000 words, consider Instagram to be the world’s largest library. Part of the appeal of this platform is that by sharing visual content in the form of images, short video clips, and "stories" similar to Snapchat, which disappear after 24 hours. Businesses can create compelling call-to-actions (CTA's) by running Instagram ads through Facebook Ad Manager's interface as well, making the two a very compatible pair for social marketing. Growing an audience through Instagram relies heavily on having an understanding of hashtags, thorough research should be done when utilizing this platform. Businesses can gain quite a large following for which they can showcase the goods or services that they offer. Instagram’s main demographic consists of young adults, ages 18 to 29, and these users spend an average of 30 minutes a day browsing the app. While Instagram does have a desktop site available, it is optimized for use on smartphones, making it a superior platform for engaging the younger audience.
- Showcasing products
- Targeting millennials
- Creating a brand
Creative professionals can benefit greatly from sharing content on Pinterest. 175 million users log on to Pinterest every month to explore their options when it comes to clothing, recipes, DIY adventures, and much more. Pinterest users are primarily women, making it a great asset to female-focused companies. The added benefit of using Pinterest as a social marketing platform is the additional website traffic you can expect to see from users viewing your "pins" online.
- Reaching female-based audiences
- Driving website traffic
- Selling products
Google + / Google My Business
Google Plus has many underutilized benefits to your business's social marketing efforts. Unlike other platforms, Google Plus is managed by Google My Business, which is the central hub for Google Maps, Adwords, Reviews, and Google's Search Engine, creating a significant impact on SEO and website traffic. Businesses can also collect reviews via Google My Business, and higher ratings mean customers are more likely to visit your site to give you their business.
- SEO Rankings
- Website Traffic
LinkedIn is the ultimate resource to grow your business's professional network, increasing your recognition as a small business owner, and driving your brand. LinkedIn also provides the business owner with a place to go into detail regarding their professional history, such as past accomplishments and other successes that contribute to their credibility. With LinkedIn Company pages, you can easily share your website's content and manage job postings.
- Sharing website content
- Attracting talent
Here at Mention, our team is well versed in all of the above platforms and would love to help you become a larger part of that community. Drop us a line when you are ready to brave a new frontier!