What's in store for Social Media Marketing in 2018?
New breakthrough technologies are making social content more personalized and engaging than ever before.
Social media is ever-evolving, and small businesses should continuously adapt to keep up. Since 2018 is right around the corner, we've decided to outline some of the coming social media, and digital marketing trends will most impact brands in the coming year.
Social Media Stories
Although Snapchat may be the OG of social media stories, Facebook has dominated the market with Instagram Stories at over 200 million users each month - that's three times as many active daily users than Snapchat. This means that for brands to keep up with their Instagram followers, they need to master how to use stories.
dominated Snapchat by 3x
Studies are showing us that the majority of people turn to social media for advice on purchases. Some large companies using traditional marketing strategies found difficulty connecting with their social audiences, so it's very likely that more brands will adapt to find a better way to gain brand loyalty with their followers.
is growing steadily popular for brand loyalty
Video and Live Streaming
Video content is consistently increasing in popularity on social media - especially on Facebook. The most significant benefit to video content is that it shows a higher number of engagement and shares on various platforms in comparison to other types of content. People are tuning in to live streaming and stories on their social channels, so incorporating video in content planning strategy is a must.
will have more engagements and shares in comparison to other visual content
Although augmented reality (AR) has shown a strong initial impact on the gaming realm, the release of Apple's iPhone 8 and iPhone X have platforms brainstorming ways to incorporate the technology as well. We are likely to see special filters from Snapchat, and it's safe to assume that Instagram will get creative with ways to include AR into future updates.
may change the game for interactive social encounters
We expect to see more cutting-edge developments in personalization and interactive content for social media in 2018, and with weeks left in 2017, now is the time to start revamping your social media strategy.